World Cup fever means big money for merch sellers—until it doesn’t. In this episode, we unravel how a seemingly harmless fan accessory, the soccer scarf, became the silent killer of World Cup retailers.From over-optimized supply chains to sudden shifts in fan culture and licensing nightmares, discover why millions of scarves ended up unsold, and how turnover targets turned into bankruptcy headlines.If you think retail is just about stocking what fans want, you’re wrong—sometimes, what they don’t buy is what breaks the business.Perfect for sports biz nerds, supply chain geeks, and anyone fascinated by how pop economics scores own goals.