Episode notes
Noah Bergeland joins The Roofing Millionaires Podcast to break down what he and Tim Brown from @HookAgency are building with OWL Roofing in Minnesota. Instead of creating another roofing company built entirely around leads, storm chasing and sales, they started by thinking about the brand, customer experience, company culture and systems they wanted before OWL Roofing officially launched. Noah shares what has worked, what hasn't, and why building a recognizable roofing brand requires more than simply measuring every marketing decision by immediate ROI.
Roofing sales and marketing have changed dramatically since 2023, and roofing companies that refuse to adapt may get left behind.
In this episode, we uncover the reality of the modern roofing industry, from insurance and legislative changes to sales-team burnout, branding, marketing, and building a high-performing roofing company. We also discuss the ambitious goal of creating 10 millionaire salespeople while building a premium roofing brand that gives back to the community.
You’ll discover why a strong sales team can make marketing easier, why branding matters more than ever, and how roofing companies can build systems that scale without burning out their leaders.
If you’re a roofing contractor, sales professional, entrepreneur, or marketing expert, this conversation reveals important lessons for building a stronger roofing business in 2026.
In This Video, You'll Learn:
Why the roofing industry changed dramatically after 2023
How insurance and legislation affected roofing businesses
Why sales teams can make marketing easier
How strong branding supports roofing company growth
The hidden danger of leadership and sales-team burnout
Why building systems is critical for scaling
How to develop high-performing roofing salespeople
The vision behind creating 10 millionaire salespeople
How a roofing company can build a premium brand
Why community involvement and charitable giving matter for long-term brand building
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