In this episode of The Roofing Millionaires, I sit down with Jim Johnson, 28-year roofing industry veteran, founder of Contractor Coach Pro, former director of sales at AccuLynx, and the person behind some of the most consequential ideas in roofing over the last three decades for one of the most wide-ranging and honest conversations we've had on this show.

Jim breaks down what he calls the Big Squeeze, the three-sided pressure that is crushing roofing company profits right now, and why the standard advice contractors are getting at conferences and from coaches is often the right advice applied at completely the wrong time, which is just as damaging as bad advice.

We go deep on why the average roofing close rate sits at 26 to 30 percent and what's actually keeping it there, how the best contractors in the country are o ...