A story about asking the question many CEOs avoid—and finding real money.

This episode is for SaaS CEOs with a nagging feeling that their growth isn't compounding the way it should.

Most CEOs chase market size. And miss what actually matters.

Chad Gaydos, CEO of Procurify, took a different path. With 30 years across SAP, Skillsoft, Talkdesk, and Total Expert, he's learned that growth isn't about how big the market is—it's about how well you fit it. When he took the CEO seat in January 2025, he asked a question most operators skip: Is there a real use case here—or just a big number?

And this inspired me to invite Chad to my podcast. We explore why use-case fit—not market size—is what actually compounds growth. Chad shares why his first move was repositioning the entire company, why the product was being so ...