In episode 2 of The Ramp Up, co-hosts Rich & Bryan place a Hoplite Spotlite on Greenscreens.ai, a real-time pricing platform in the logistics industry. While their platform is best-in-class, it is their marketing strategy that is discussed as they have curated a phenomenal approach to brand image and culture-building alike. Speaking with Vice President of Marketing Celine Clayton and Vice President of Customer Success Rachel Backfisch, they dive into many topics that are applicable to business of all sizes and industries.

Topics include:

00:00 – Intro to Celine and Rachel

03:00 – Their approach to marketing

05:55 – Effect of good culture on marketing & the brand

08:02 – Social media marketing

12:42 – LinkedIn’s impact on market ...