Episode notes
About the Guest(s):
Lizzie Young: Lizzie Young is a prominent figure in the media industry, serving as the CEO of Commercial Radio and Audio (CRA). She has a wealth of experience in marketing and community engagement, having also worked at the forefront of audio brand development and regional outreach strategies. Lizzie's insightful approach to leveraging audio as a powerful medium in marketing sets her apart as a forward-thinking leader.
Episode Summary:
Lizzie shares her insights on the transformative power of audio in marketing, emphasising the unique connection it offers to community storytelling and its unmatched reach. The conversation touches on the strategic importance of engaging with marketers and agency representatives to reshape perceptions about audio's potential.
In a world where audio's role ...