About the Guest(s):

Amanda Lee is the Head of Metro Content for the Hit Network.

Episode Summary:

In this episode of "The Quarter Hour," host Wade Kingsley delves deep into the changes happening at Sydney's 2DAY FM, focusing on its evolving music strategy. The episode features a lively conversation with Amanda, as she explains the shifts in 2DAY FM’s music programming, the rationale behind these changes, and how audience insights guide their radio format decisions.

Listeners will gain insight into the strategic rebranding of 2DAY FM's music content, where Amanda shares the iprocess of transitioning from a "hits before they hit" format to the current "Better Music and More of It". With a focus on appealing to the under-40 demographic, Amanda reveals how audience feedback, market analysis, and changes in bre ...