🎙 Episode 58 – Specialists Win: Why the Future of Chiropractic Belongs to Specialists

In this episode of The Practice Builders Podcast, Dr. Vince Leone breaks down a nuanced framework for deciding when every patient really needs an MRI in your decompression practice.

Most doctors fall into one of two traps: chasing every high-value cash service, or staying stuck as a generalist competing on insurance and price. Neither builds a lasting practice. The real question isn't how many modalities you offer — it's whether you're becoming known for solving one or two specific, high-value problems exceptionally well.

He also discusses why clinical excellence alone can't save a practice from becoming commoditized, how positioning and marketing are what actually let patients see the difference before they walk ...