Episode notes
🎙 Episode 37 – Marketing From Inside the Trenches
In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin breaks down a proven, multi-channel marketing strategy for chiropractors who want consistent patient flow without relying on one platform or trend.
This episode addresses a common mistake: over-reliance on a single marketing channel, often social media, and why that approach leads to frustration and inconsistency.
Instead, Dr. Pankonin outlines how to build an education-based marketing system that positions the doctor as the local expert and compounds over time.
You’ll learn:
- Why diversifying marketing channels creates stability and predictability
- How education-first marketing builds trust and long-term demand
- How to combine external marketing (Facebook, radio, newspaper) with internal systems
- Why community involvement often outperforms paid ads for trust and referrals
This episode is a must-listen for doctors who want steady growth, stronger visibility, and a marketing strategy that holds up long-term — even as platforms and algorithms change.
🎧 Tune in to learn how to build a marketing engine that compounds year after year.