29. How To Overcome Objections in the ROF

The Practice Builders by Dr. Vince Leone and Dr. Kyle Pankonin

Episode notes

In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin reveal how to confidently overcome the most common objections in Report of Findings for spinal decompression and other niche services.

You’ll discover:

  • Why handling objections on Day 1 prevents stalls and rescues on Day 2
  • How to use the Four Horsemen framework to clear non-financial objections before you ever discuss money
  • The right way to respond when patients say, “Let me think about it” or “Can I just do chiropractic?”
  • How to explain session counts using research-backed protocols with an 85–90% success rate
  • Proven strategies for reframing financial objections with multiple payment options while keeping the focus on value and outcomes
  • How to position  ... 
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Keywords
chiropracticchiropractorpractice buildingcash servicesspinal decompressionlaser therapyshockwave therapydecompressionspecialized practiceDr. Vince LeoneDr. Kyle Pankonin