Jason Bagley — The Man Your Man Could Smell Like

Jason Bagley is a legendary creative director best known for his 16-year run at Wieden+Kennedy Portland, where he eventually co-led the 550-person agency to three consecutive "Agency of the Year" titles. He is the creative mastermind behind the massive revitalization of Old Spice, helping launch culturally defining campaigns like "The Man Your Man Could Smell Like" that turned an aging product into a category leader. Beyond Old Spice, Bagley and his teams crafted iconic, personality-driven work for massive global brands including Nike, Coca-Cola, and KFC. Known for his philosophy that advertising must entertain and "give" more to the consumer than it takes, he pushes creatives to avoid sterile corporate formulas in favor of bold, distinct viewpoints. Today, he channels that same disruptive energy into education, running The Audacious School of Astonishing Pursuits to train and mentor the next generation of top-tier industry creatives.