Welcome back to The Pyramid of Influence! In this third installment, we delve into the crucial concept of Values—the often-unexamined drivers that shape every decision we make.

Join your hosts as they explore the critical difference between surface-level wants and deep-seated values, and discover why context is everything when it comes to influencing others and yourself. In this episode, we break down:

What values are: The things we hold most important, whether in life, relationships, or even buying a car.

How to elicit true values: Go beyond the surface answer by asking "What's important about that?" to uncover the emotional core that truly motivates a person.

Why values are a personal change mechanism: Learn how to use this process on yourself to align your daily behaviors with what you truly care about, creating a more  ...