Scaling WordPress: Proven tactics for managing 100+ sites | Jakob Trost (GREYD)

The Melapress Show by Robert Abela

Episode notes

In Episode 21 of the Melapress Show, Jakob Trost, CTO at GREYD, joins Robert Abela to uncover what it really takes to build and manage large-scale WordPress systems. From universities to global franchises, they discuss how organizations can scale WordPress to hundreds of sites while balancing global control with local flexibility.

Key topics include:

  • The architectural options for managing hundreds of WordPress sites (Multisite vs. multi-instance)
  • How to push global changes (like legal pages or brand templates) without breaking local customizations
  • Best practices for security, performance, testing, and user role management at scale

🎙️ Guest: Jakob Trost, CTO at

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