S1 E1: Journalism Vs Strategic Communication in Uganda.

This episode explores the key differences and intersections between journalism and strategic communication within media studies. It breaks down how journalism focuses on gathering, verifying, and presenting news to inform the public, emphasizing objectivity, ethics, and accountability. In contrast, strategic communication is presented as a more goal-oriented field, centered on crafting messages to influence public perception, often used in public relations, advertising, and corporate communication.