Episode notes
Adobe's data has AI-referred retail traffic converting 60% higher and generating 53% more revenue per visit, with shoppers saying they expect to return less — though Adobe itself says it's too early to call the return rates. NP Digital's analysis of 9 million AI answers finds 64% of citations coming from ordinary pages rather than listicles, and no positive correlation between sentiment and citation frequency. Plus ChatGPT Ads adds bulk campaigns while agencies report click and conversion gaps, ChatGPT launches virtual try-on, and quick hits on Gemini's UTM tags, YouTube Shorts originality, branded AI Overviews, Discord's Ads Manager and Meta's Muse.
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Keywords
Marketing