From a Tote in the Truck Bed to a Fully Automated System: Gerald Mulhall's Liquid Journey
On this episode of the Liquid Network Podcast, Antonio talks with Gerald Mulhall of Clear Cut Group in Mississauga, Ontario. Clear Cut has been in business since 2012 or 2013, running residential and commercial grass cutting, sod, and mulch work in summer, and plowing, salting, and liquids in winter. Gerald has been running liquids for close to a decade, starting from a simple thousand liter tote and spray bar in the back of a truck with no way to track what was going down, to a fully controlled system today with a GPS controlled boom that adjusts application rate on the fly. Gerald walks through how Clear Cut uses liquid mostly as a pre-storm, anti-icing measure, the real education gap with longtime salt guys, what happened when a client pushed back on the look and smell of liquid, and his advice for any contractor thinking about getting into it. WHAT YOU'LL LEARN How Clear Cut's liquid program evolved from a manual hose reel and on/off spray bar to a fully automated, GPS controlled boom system Why Gerald treats liquid mostly as a pre-storm preventative measure, spraying ahead of the storm on a clear day instead of scrambling after Why crews used to straight salt tend to over-apply after a site's already been pre-sprayed, and why that wastes material How to handle a client who pushes back on the color and smell of liquid product Why Gerald thinks the salt shortage is making liquid more attractive now than it was a few years ago His advice for any contractor getting started: begin with walkways, and don't move to parking lots until you can actually track and measure what you're applying What's next for Clear Cut's winter program this year TIMESTAMPS 00:01 Intro and welcome to Gerald Mulhall, Clear Cut Group 00:49 Gerald's earliest liquid setup: a tote, a spray bar, and no tracking 01:31 About Clear Cut Group: history, services, customer base 02:47 The origin story: a private school client's walkways started it all 04:28 The biggest driver for getting into, and staying in, liquids 06:13 What a storm event actually looks like for Clear Cut today 07:37 The hybrid method: pre-spray, then less granular on the back end 08:24 The education gap with longtime salt crews 09:39 Billing liquid as a value-add vs. a paid service 11:35 When a client pushes back on the color and smell of liquid 13:07 Gerald's advice to a contractor just getting started: walkways first 15:40 Salt shortages, pricing, and why liquid is more attractive now 18:54 What's next for Clear Cut's winter program this year 20:10 Final thoughts: it's an education process, give it time GUEST BIO Gerald Mulhall runs Clear Cut Group, a residential and commercial maintenance company based in Mississauga, Ontario, in business since 2012 or 2013. Clear Cut handles summer softscape work (grass cutting, sod, and mulch installation) and winter plowing, salting, and liquid application, with liquids used primarily on the commercial side of the business. LINKS The Liquid Network: theliquidnetwork.ca Clear Cut Group: https://clearcutgroup.ca/