The Professor takes LaVar back to his early days developing his handles, his opportunity to play with AND1, and his eventual emergence as one of the most recognizable faces of the streetball era.

He opens up about the rise of AND1, what happened when the company changed ownership, and how he recognized the potential of online video early enough to continue building his own audience after the tour. LaVar even makes the case that, at its peak, the AND1 movement had become bigger than the NBA for a generation of young basketball fans.

The conversation also goes deeper into passion, ownership and longevity. LaVar explains his philosophy behind Big Baller Brand, why he believes athletes need to own something beyond their playing careers, and how the brand was designed to remain connected to Lonzo, Gelo and LaMelo.

Th ...