In this episode of Latest Development, Dirt sits down with Caitlin Cook (aka @DeadCaitBounce), Head of Growth at Moonwalk Fitness. They dive into the story behind Moonwalk, Solana-powered step challenges, habit formation, real-world activations, and building a sticky fitness product without sacrificing crypto principles.

From Seeker phone activations to walking with grandmas in Venezuela, this one’s a feel-good must-listen.

⏱ Timestamps 00:00 – Intro & Caitlin's crypto journey: Deutsche Bank → Hero → Moonwalk 04:35 – What is Moonwalk? A fitness habit engine built on Solana 06:33 – How step challenges work: money in, goals hit, rewards out 08:42 – The roadmap: beyond steps into cycling, swimming, & more 10:56 – Healthy degen bets: social psychology & personal accountability 13:32 – Target audience: beyond cr ...