Hotels are moving from websites to AI chat interfaces as primary discovery channels, with EVT Hotels already live in ChatGPT. Brands that don't structure their data for conversational search risk becoming invisible where travellers increasingly begin their journeys.

About The Invisible Concierge

A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.

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