Ixigo and rivals are racing to embed autonomous booking before AI platforms disintermediate them entirely. Yet surveys show travellers distrust AI autonomy-suggesting the industry may be building infrastructure for behaviour change that hasn't materialised.

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About The Invisible Concierge

A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.

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