Hyatt replaced traditional search with conversational AI to capture customer intent earlier in the booking journey, achieving 20% productivity gains – but only 47% of consumers trust AI to actually complete purchases. As booking windows shrink and last-minute travel surges, hotels are racing to deploy AI systems that will eventually reshape discovery for all hospitality providers.

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About The Invisible Concierge

A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated an ...