Unlocking SIAA ($18.1 Billion in Premium & Direct Carrier Appointments)

What happens when you combine the premium of over 5,200 independent insurance agencies? You get $18.1 billion in negotiating power.

In Episode 4 of The Independent Roadmap, James Roberts and John Scheer dive into the history and massive scale of SIAA (the parent network of MIAA). Originating in the 1980s to combat carriers slashing commissions, SIAA has grown into the number one aggregator in the United States.

But scale is only half the story. James and John break down exactly how SIAA leverages this size to provide members with cutting-edge, proprietary technology and unparalleled market access.

In this episode, we cover:

• The SIAA Origin Story: How the network was built to protect independent agencies from carrier commission cuts.
• Proprietary AI (Agency IQ): Why SIAA completely bought out an AI company rather than just renting software, giving members a tech platform driven entirely by their own needs.
• Vetted Tech Stacks: How you get access to the largest software discounts in the industry for tools that have actually been tested by thousands of members.
• Market Access & Direct Appointments: Why you own and control your carrier relationships from day one, plus how to leverage the in-house MGA (Exchange) and access over 200 Life & Health carriers via Crump.

Don't just produce—own your legacy.

Resources Mentioned:

• Connect with James Roberts on LinkedIn: https://www.linkedin.com/in/james-roberts-kc/
• Connect with John Scheer on LinkedIn: https://www.linkedin.com/in/john-scheer-lincoln/
• Attend the next SIAA Informational Session: https://www.siaa.com/introduction-to-siaa-webinar/