The Ill Noise Business Playbook

The Ill Noise Business Playbook

by Ill Noise LLC

Entrepreneurship Careers

Season 2

The Butterfly Within: Why You Need To Unfold Your Wings Now

What happens when you stop hiding and finally let your wings unfold? In this episode of The Ill Noise Business Playbook, Joe sits down with Lindsey Frank, founder of The Butterfly Within, for a conversation about transformation, burnout, purpose, visibility, and learning to trust the person you’re becoming. Lindsey spent more than a decade in education and also served in nonprofit leadership. But experiences that shook her life—including burnout, the pandemic, and a serious health crisis involving her father—forced her to look differently at her own purpose and the path ahead. What began with a children’s book during the pandemic eventually became The Butterfly Within, a business centered on helping heart-centered changemakers navigate their own stages of becoming. In this conversation, Lindsey opens up about the six years she spent building largely invisibly, why becoming a business owner required her to finally choose herself and become visible, and what it means to trust your voice even when you’re still figuring out exactly where the path is leading. 🦋 In this episode: Turning difficult experiences into catalysts for change Recognizing when meaningful work no longer feels aligned Burnout, fear, and listening to what your body is telling you Why purpose can emerge when we become present Lindsey’s six “invisible” years Choosing yourself as a business owner Learning to trust your own voice The story behind The Butterfly Within Lindsey’s Guided Metamorphosis program Why fear may signal that something meaningful is waiting on the other side As Lindsey reminds us, transformation doesn't begin when everyone else can finally see your wings. A lot is happening long before the butterfly emerges. 💙 Connect with Lindsey Frank & The Butterfly Within: https://www.thebutterflywithin.me/ https://www.facebook.com/TheButterflyWithin/ https://www.instagram.com/lindseyfrank88/ https://www.linkedin.com/in/lindsey-jean-frank/ ▶️ Subscribe to The Ill Noise Business Playbook for more conversations with entrepreneurs, changemakers, and community builders sharing the real stories and lessons behind what they're building. 🌐 TINBP: https://tinbp.biz #TheButterflyWithin #LindseyFrank #TINBP #Transformation #Entrepreneurship #SmallBusiness #PersonalGrowth #BusinessOwner

I Don’t Want to Be a Boss | Marie LaCaria

Marie LaCaria doesn’t want to be “the boss.” She wants to bring people with her. For Marie, business isn’t about getting the whole pie. It’s about relationships, collaboration, community, and believing that we’re stronger together. In this episode of The Ill Noise Business Playbook, Joe sits down with Marie LaCaria of American Family Insurance to talk about the relationships that shaped her career, the way she approaches leadership, and why supporting the people around her has become such an important part of how she does business. JOE AND MARIE DISCUSS: • Why Marie says, “I don’t want to be a boss” • Building a business through relationships • Creating a team culture where people can grow • Collaboration instead of competition • Getting involved in and giving back to the community • Why Marie believes there’s enough opportunity to go around • Bringing other people with you as you succeed 🏡 FEATURED PARTNER: DAWN BLOCK Featured Partner Spotlight begins at approximately 4:15 This episode is proudly supported by Dawn Block of CENTURY 21 Integra. Dawn’s relationship-first approach to real estate makes her a natural fit for a conversation about community, connection, and helping others move forward. Connect with Dawn Block: Website: https://www.dawnblockrealestate.com/ https://www.facebook.com/dawnblockrealtor https://www.instagram.com/homesbyblock/ CONNECT WITH MARIE LACARIA American Family Insurance Website: https://www.amfam.com/agents/illinois/huntley/marie-lacaria https://www.facebook.com/profile.php?id=61574774342506 CONNECT WITH THE ILL NOISE BUSINESS PLAYBOOK Website: https://tinbp.biz/ Subscribe on YouTube: https://www.youtube.com/@TheIllNoiseBusinessPlaybook The Ill Noise Business Playbook shares the real stories, lessons, decisions, and relationships behind businesses and the people building them. #WomenInBusiness #Leadership #Entrepreneurship #SmallBusiness #Community

She Never Wanted Her Own Practice—Then She Became a Mom

Dr. Tanya Billich never planned to own a practice. But after becoming a mother, she realized she wanted to build a career that allowed her to serve others without missing the life she was creating with her family. In this episode of The Ill Noise Business Playbook, Dr. Tanya shares how motherhood changed her direction, why she decided to bet on herself, and how she built ARCH Movement around personalized care, strength, recovery, and resilience. Joe and Dr. Tanya discuss: • Taking the leap into business ownership • Building a practice while raising a family • The realities of pregnancy and postpartum recovery • Why chiropractic care should go beyond short appointments and temporary relief • Helping people return to movement, exercise, and the activities they love • Learning to trust yourself when the path changes FEATURED PARTNER: YIN YANG PILATES This episode is proudly supported by Yin Yang Pilates in Lake Zurich, Illinois. Yin Yang helps women rebuild strength, move with greater confidence, and reconnect with their bodies through supportive, low-impact Pilates instruction, private training, and small-group classes. Learn more about Yin Yang Pilates: https://yinyangpilates.com/ CONNECT WITH DR. TANYA AND ARCH MOVEMENT Website: https://archmovement.com/ Instagram: https://www.instagram.com/move.with.arch/ Learn more about personalized chiropractic care, functional rehabilitation, and pregnancy and postpartum support from ARCH Movement. CONNECT WITH THE ILL NOISE BUSINESS PLAYBOOK Website: https://tinbp.biz/ Subscribe on YouTube: https://www.youtube.com/@TheIllNoiseBusinessPlaybookThe Ill Noise Business Playbook shares the real stories, lessons, decisions, and relationships behind businesses and the people building them. This conversation is provided for educational and informational purposes and is not a substitute for individualized medical advice, diagnosis, or treatment. Consult an appropriate healthcare professional regarding your individual needs. #WomenInBusiness #Motherhood #ChiropracticCare

She Went Within—and Built a Healing Community

In TINBP’s first Out-of-State Feature, Joe sits down with Laurie Rodic, co-founder of Angelic Roots in Oak Creek, Wisconsin, to discuss her journey from nearly 20 years in healthcare to building a welcoming wellness center around Reiki, sound, crystals, education, and community. 🌻 HAPPENING THIS WEEK AT ANGELIC ROOTS Reconnect, recharge, and nurture your mind, body, and spirit through these upcoming events: • August 19 at 6 PM CT — Instagram Live Sale • August 20 — AWAKEN | Community Circle • August 21 — Drum Circle & Storytelling with Mr. Charging Crow • August 21 at 6 PM CT — Instagram Live Sale • August 22 — From Pain to Peace: The Path of Forgiveness • August 23 — Gong Bath + Reiki Immersion • August 23 — Akashic Records Reading • August 23 — Intuitive Oracle Reading • August 24 — Reflection & Renewal Labradorite Gong Bath • August 25 — Intro to Tarot: Fundamentals & First Deck Details and registration: https://www.angelicroots.com/pages/classes-events Follow @angelicroots on Instagram for the live sales. After years of working 60- and 70-hour weeks, raising two young children, and experiencing the effects of a high-stress management role, Laurie began setting boundaries and searching for balance. Meditation, nature, and going within eventually led her to Reiki—one of the practices that later became a pillar of Angelic Roots. What began as a personal healing journey was never intended to become a business. But after experiencing changes in herself, her family, and those around her, Laurie envisioned a wellness center where others could explore their own paths toward well-being. Ten years later, Angelic Roots has grown into a crystal shop and wellness community with two Oak Creek locations, treatment and classroom spaces, a management team, and 16 practitioners. Laurie explains how she created a light, welcoming environment for people from every background—even those skeptical of Reiki, crystals, or energy work. Drawing from her healthcare experience and laboratory science degree, she helps people explore these practices while honoring their questions. The conversation also examines how Angelic Roots navigated COVID during a major renovation. When the expected nine-month project stretched to approximately 18 months, the team leaned into online sales and live videos. Those live conversations became about more than products. They gave people a place to connect during an isolating time and helped Angelic Roots grow while other businesses struggled. Laurie also discusses why authenticity cannot be rushed, trust takes time, entrepreneurs cannot succeed alone, and business owners must become comfortable with being uncomfortable. She shares how delegating and developing an empowered management team have helped Angelic Roots grow while giving her family greater freedom. Connect with Laurie and Angelic Roots: 🌐 https://www.angelicroots.com/ 📅 https://www.angelicroots.com/pages/events 🔗 https://linktr.ee/angelicroots 📘 https://www.facebook.com/angelicrootsmke/ 📍 8612 & 8659 S. Market Place, Oak Creek, Wisconsin #LaurieRodic #AngelicRoots #Reiki #HolisticWellness #HealingJourney #Entrepreneurship #WomenInBusiness #CommunityBuilding #OakCreekWisconsin #TINBP

He Left an 18-Year Career to Build Something of His Own

On this episode of The Ill Noise Business Playbook, Joe sits down with Justin Hamilton, owner of Modern Builders & Design, to talk about his journey from an 18-year career in the union trades to building a company of his own. Justin shares how years of working on bridges, industrial projects, Wrigley Field, the Old Chicago Post Office, O’Hare, and other major projects shaped his approach to leadership, integrity, and hard work—and how a business he originally started to create stability during the winter months unexpectedly became his new career. The conversation explores entrepreneurship, leadership, family, networking, customer relationships, perseverance, community involvement, and the realities of learning how to run a business when your background taught you how to do the work—but not necessarily how to market and grow a company. Justin also shares some of the moments that tested him as a business owner, from equipment breaking down in the middle of a major fire department project to receiving the wrong materials for a 7,200-square-foot Boeing project—and how staying calm, adapting, and finding a solution became part of leading his team. But for Justin, building Modern Builders & Design has never been only about how big the company can become. His wife was there helping during the earliest days of the business, and his family remains at the center of how he defines success today. Whether you're working in the trades, thinking about starting your own company, leading a team, or trying to create greater stability for your family, Justin's story is a reminder that success doesn't always have to mean building the biggest business—it can mean building a life that gives you more of what matters most. In this episode: Starting a business after 18 years in the union trades Turning a winter side business into a growing company Lessons in leadership from major Chicagoland projects Building a company around integrity and honesty The role family played in Justin's entrepreneurial journey Navigating the early years of business during COVID Learning marketing and business growth on the fly Why networking and community involvement matter Building relationships that lead to referrals and repeat customers Leading and developing a team Persevering when projects don't go according to plan Why Justin wouldn't change the decisions that brought him here Redefining success around stability, freedom, and family 👍 If you enjoyed this conversation, please Like, Subscribe, and Share it with someone who is building a business, working in the trades, or working toward creating greater stability and opportunity for their family. Follow The Ill Noise Business Playbook for more conversations with entrepreneurs, business owners, community leaders, and changemakers making a positive impact.

I Quit to Change My Life

On this episode of The Ill Noise Business Playbook, Joe sits down with Dave LoSavio, founder of Live Beyond Default, Realtor, and business leader, to discuss the life-changing decision to leave a successful career in pursuit of greater purpose, fulfillment, and freedom. Dave shares how achieving financial success didn't necessarily bring happiness, why he chose to walk away from a stable career despite others questioning his decision, and how that leap of faith ultimately led him to build a life centered on relationships, intentional living, and helping others navigate some of life's biggest transitions. The conversation explores entrepreneurship, real estate, personal growth, risk-taking, leadership, networking, financial independence, mindset, and the courage to redefine success on your own terms. Whether you're considering a career change, building a business, or simply wondering if there's more to life than the path you're currently on, Dave's story is a reminder that it's never too late to create a life that reflects who you truly are. In this episode: Walking away from a successful career Why financial success isn't always enough Taking a leap of faith into entrepreneurship Building a life beyond default The importance of relationships and networking Lessons learned in real estate and business Redefining success on your own terms Encouraging others to embrace change and purpose Contact Dave LoSavio: 🌐 Website: https://davelosavio.com/ 📘 Facebook: / david.losavio 📸 Instagram: / davelosavio 💼 LinkedIn: / davelosavio 🎙️ Live Beyond Default Podcast: / @davelosavio 👍 If you enjoyed this conversation, please Like, Subscribe, and Share it with someone who is thinking about making a change in their life or career. Follow The Ill Noise Business Playbook for more conversations with entrepreneurs, community leaders, and changemakers making a positive impact.

She Found Her Purpose After Her Kids Grew Up

On this episode of The Ill Noise Business Playbook, Joe sits down with Mary McMahon, publisher of Lake in the Hills Living, to discuss how a desire to find renewed purpose after raising her children led her to a career focused on celebrating local families, supporting small businesses, and strengthening community connections. Mary shares her journey from a successful career in radio sales to publishing a community magazine, why authentic storytelling continues to matter in a digital world, and how building meaningful relationships has become the foundation of both her business and her life. The conversation also explores entrepreneurship, networking, community involvement, print and digital media, family, adoption, diversity, empathy, and the importance of helping others feel seen, valued, and connected. Whether you're an entrepreneur, business owner, parent entering a new season of life, or someone passionate about making a difference in your community, Mary's story is a reminder that purpose can often be found by investing in the people around you. Contact Lake in the Hills Living: 🌐 Website: [https://www.lakeinthehillsliving.com/](https://www.lakeinthehillsliving.com/) 📘 Facebook: [ / lakeinthehillsliving ]( / lakeinthehillsliving ) 📸 Instagram: [ / lakeinthehillsliving ]( / lakeinthehillsliving ) Follow The Ill Noise Business Playbook for more conversations with entrepreneurs, community leaders, and changemakers making a positive impact.

She Had No Idea Balloon Art Could Be a Career

On this episode of The Ill Noise Business Playbook, Joe sits down with Brooke Howard, founder of Doodle Loon Balloon Design, to discuss how a simple balloon garland for her sister's baby shower unexpectedly became the start of a thriving creative business Brooke shares how her lifelong love of creativity led her to discover the world of balloon artistry, the moment she realized people actually make a career creating balloon installations, and why bringing joy to others continues to fuel her passion every day. The conversation also explores entrepreneurship, creativity, networking, motherhood, community, and the importance of trusting the process while building a business from the ground up. Whether you're an entrepreneur, creative professional, parent, or someone wondering if your passion could become a business, Brooke's story is a reminder that some of the best opportunities begin with curiosity and the courage to take the first step. In this episode: How a baby shower inspired Doodle Loon Balloon Design Discovering that balloon artistry could become a career Turning creativity into a business Networking through the Chamber and local community Balancing entrepreneurship and motherhood Why making people smile is the best part of the job Trusting the process and building a business one event at a time Contact Doodle Loon Balloon Design: 🌐 Website: https://doodleloonballoondesign.carrd.co/ 📘 Facebook: https://www.facebook.com/profile.php?id=61566768819687 2📸 Instagram: https://www.instagram.com/doodle_loon_/

How Jim Maley Turned His Mental Health Journey Into a Mission to Help Others

On this episode of The Ill Noise Business Playbook, Joe sits down with Jim Maley, founder of The Maley Way, to discuss his deeply personal mental health journey and how it inspired a mission to help others. Jim shares how depression impacted his life as a college basketball player, the difficult moments that changed everything, and how opening up about his struggles became the foundation for helping students, athletes, parents, and communities better understand mental health. The conversation also explores coaching, sports, family, podcasting, resilience, and why vulnerability can become one of our greatest strengths. Whether you're an athlete, coach, parent, educator, business leader, or someone navigating your own challenges, Jim's story is one of hope, purpose, and perseverance. In this episode: Jim's personal mental health journey Basketball, coaching, and life lessons Why asking for help is a sign of strength Building The Maley Way Podcasting with his wife and family Supporting young people through mental health challenges Community, resilience, and finding purpose through adversity 👍 If you enjoyed this conversation, please like, subscribe, and share it with someone who could benefit from Jim's story. Follow The Ill Noise Business Playbook for more conversations with entrepreneurs,

The Bakery Born From a Mother's Memory

What happens when a personal loss becomes a mission to help others? After losing her mother, Pam never imagined that one day she would open a bakery where people with food allergies and dietary restrictions could once again enjoy the foods they love. What began as a deeply personal journey became Rosie's Gluten Free Sweets—a place built on love, faith, community, and the belief that no one should feel left out around the table. Episode Overview In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Pam, founder of Rosie's Gluten Free Sweets, to discuss entrepreneurship, faith, family, community, and how life's most difficult moments can lead us toward a greater purpose. This conversation isn't just about a gluten-free bakery. It's about: • turning grief into purpose • creating food everyone can enjoy • building a business rooted in love and service • making people feel included again • serving a community with compassion and heart Pam shares the story behind Rosie's Gluten Free Sweets, the inspiration she found in her mother, and how her bakery has become a place where customers who once felt limited by food allergies can once again experience joy through something as simple as dessert. What Pam Is Building Through Rosie's Gluten Free Sweets, Pam is creating more than a bakery. She's creating a place centered around: • inclusion • community • faith • family • wellness • compassion • connection Her mission is simple: Everyone deserves to enjoy great food and feel like they belong. Who This Is For This episode is for you if you: 👉 live with food allergies or dietary restrictions 👉 believe business can be a force for good 👉 enjoy hearing inspiring entrepreneurial stories 👉 are looking for hope after loss 👉 believe community begins around the table 💬 What meal or dessert brings back your favorite family memories? Let us know in the comments. About TINBP The Ill Noise Business Playbook is built around one idea: *Stories → Connection* *Education → Trust* Community → Growth Real stories. Real people. Real community. If any of this resonates with you, give our channel a follow or share. Connect with Rosie's Gluten Free Sweets Website: https://rosiesglutenfreesweets.com/ Facebook: / rosiesglutenfreesweets Instagram: / rosiesglutenfreesweets

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