"Speed is actually a liability in pressurized situations."

You think moving fast in a crisis is what leadership looks like. Joe Buccino spent nearly three decades proving the opposite — and he's got the neuroscience to back it up. As a retired US Army Colonel, former Pentagon spokesman, and communications director at US Central Command, Joe advised senior leaders through some of the most volatile moments of the last decade: the Alaska Airlines door incident, the withdrawal from Afghanistan, Russia-Ukraine, Israel-Gaza. His conclusion is uncomfortable for anyone who equates speed with competence — your brain literally can't tell the difference between a reputational threat and a physical one, and it will always sacrifice a hard decision tomorrow for an easy way out today.

Joe is the author of When Every Word Counts: How to ...