"Are we getting new clients just to paint over the fact that we're losing clients at the back end? That, to me, sounds not the smartest of ways — because you're just painting over what's really happening in your business." — Boy Hijnen

Boy Hijnen spent years watching companies do the same expensive thing on repeat: pour budget into acquiring new clients while quietly bleeding the ones they already had. He built the Client Yield Methodology to stop that cycle — a Moneyball-style system of 127 metrics (92 of them leading indicators) designed to show you exactly where your existing client relationships are heading before the churn decision is already made.

In this episode, Boy and Karl get into why most companies have their entire growth equation backwards. New logo obsession isn't a sales strategy — it's a cover-up. And the mat ...