Your hotel may not be competing where you think it is.

In this episode of The Hotel Business, Ludan shares a real competitor analysis where a hotel saw itself as a stylish five-star lifestyle property — but OTA business-loss data suggested guests were comparing it with four-star alternatives.

This episode looks at why internal positioning can mislead pricing, how OTA data reveals the hotels guests actually choose, and why a competitor set should not be built only from what the owner, brand, or meeting room believes.

The key question is simple: are you pricing against the hotels you admire, or the hotels your guests actually choose?

Timeline:

00:00 Opening: why competitor selection can break hotel pricing

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