How We Built a Pro Rugby Team in ...
How We Built a Pro Rugby Team in America | Former Seattle Seawolves CEO Brian Jones
The Rugby 100 Club: Rugby for the People, By the People. by Rugby 100 Club
Jun 16, 2026
02:09:29
Episode notes

What does it take to build a professional rugby team in America?

This week on Rugby 100 Club, host Matt Courtright sits down with Brian Jones, former CEO of the Seattle Seawolves, to discuss the business, leadership, and vision behind one of Major League Rugby's most successful clubs.

Brian shares his incredible journey through professional sports—from the NBA and NHL to the NFL, MLS, and ultimately Major League Rugby. Along the way, he reveals what fans rarely see behind the scenes.

In this episode:

🏉 How the Seattle Seawolves were built from the ground up

🏟 The business challenges of growing Major League Rugby

💼 Lessons learned from the NBA, NHL, NFL, and MLS

📈 Building partnerships, creating fan experiences, and growing a sports brand

🎙 The pressure and exci ... 

Keywords
mlr
major league rugby
matt courtright
american rugby
rugby podcast
seawolves
seattle seawolves
usarugby
WORLDRUGBY
brian jones