In this episode of The Growth Machine, host Shane Miller interviews Keston Leader, Founder and President of Growth Boss. Together, they explore what it takes to build a modern marketing agency that prioritizes long-term partnerships over transactional services.

Keston shares how Growth Boss carved out a competitive advantage by specializing in the home improvement and landscaping industry, combining real-world industry experience with data-driven marketing to help clients achieve sustainable growth.

The conversation dives into the growing challenge of agency fatigue, why exceptional customer relationships are often the key to client retention, and how mentorship and strategic guidance create more value than simply delivering marketing services. Shane also shares his o ...