The Flow State Podcast

The Flow State Podcast

by Stuart P. Turner

Business Technology

Season 3

B2B buyer behaviour: changes you need to know about across APAC

Time for something a little bit different! Today host Stuart P. Turner walks through some thought provoking preview points from the current market research that the Flow State team are undertaking. Generational shifts in buyer groups driving big changes in behaviour and the sales cycle "Young" under 45s (shout out Millennial crew) entering C-Suite and key buying group roles The tools and process are increasingly getting in the way of (or becoming) the job - losing focus and efficacy. #findtheflowstate

Zero thought required - 'move fast and break stuff' with AI continues

In this solo episode, host Stuart P. Turner offers a retrospective on previous conversations, bringing the focus back to what AI means for work and daily life. He shares a positive personal experience of using AI to rapidly rebuild an internal reporting tool, highlighting the practical power of these tools despite some challenges. The episode delves into recent AI news, including ChatGPT's short-lived experiment of indexing public chats and the implications for digital marketing, SEO, and brand visibility in a "zero-click" environment. Stuart also discusses the hidden costs of the rapid advancement in AI, touching on the social implications, consolidation of power in tech, and the threat to IP and brand equity. Furthermore, the podcast explores Trump's AI action plan, particularly concerning attempts to loosen environmental regulations which could impact water supply for data centres. A positive counterpoint is presented with Google's new AI model designed to track climate change, demonstrating how AI can be deployed for greater good. Finally, Stuart shares his strong defence of Excel against new AI companies aiming to unseat it, and introduces Google Notebook as a useful LLM for interrogating audio and document content. Upcoming topics mentioned include personalisation leveraging AI tools, inherent contradictions in running digital across social channels, and building a brand in the new world of "walled gardens". Sources & Further Reading https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/ https://techcrunch.com/podcast/who-really-benefits-from-the-ai-boom/ https://techcrunch.com/podcast/should-silicon-valley-celebrate-trumps-ai-plans/ https://www.wired.com/story/big-tech-asked-for-looser-clean-water-act-permitting-trump-wants-to-give-it-to-them/ https://www.wired.com/story/googles-newest-ai-model-acts-like-a-satellite-to-track-climate-change/ https://www.wsj.com/articles/the-ai-company-capitalizing-on-our-obsession-with-excel-adf19e09?mod=ai_lead_pos7 https://amandanat.com/ of Sparktoro (she's very interesting and Sparktoro is a great tool!) #findtheflowstate

The hidden cost of the tools; is unchecked use of AI undermining your brand?

This week Ashton and Jen rejoin Stu to explore the hidden costs of AI for your brand. --- This episode of the Flow State podcast, hosted by Stu and featuring Ashton and Jen, delves into the "continued exploding unchecked use of AI" within the context of Environmental, Social, and Governance (ESG) concerns and sustainability. #findtheflowstate

Dead internet theory 2.0: AI will browse for me while I marry my virtual gf

In this episode Sarah Pelecanos joins Stu this week to talk about evolving human-machine relationships, how to find out if you're a psychopath / sociopath (or in modern parlance, have ASPD) and why the Swiss might just have saved us all from The Matrix future timeline looming on the horizon. Important note: massive spoilers for the films Her and Ex Machina - you've been warned! #findtheflowstate

AI in Government - tackling unchecked adoption and reverse engineering safeguards

Jen Arnold joins Stuart P. Turner to discuss the relationship between Government AI strategy to tackle unchecked, increasingly fragmented adoption across Australia. They discuss the rapidly evolving landscape of AI, specifically examining the relationship between government regulation and private industry innovation. #findtheflowstate

The Implications of AI 2: Robo-no They Didn't!

Listen in for a rundown on: AI industry evolution since 2023 Use cases and application Risks and challenges in enterprise businesses Interoperability initiatives (Anthropic MCP and Google A2A) More predictions! You can grab a copy of the slides from the live show here: PDF of the slides You can find further reading from the episode here: Large Language Model Definition (IBM) AI Agent Definition (IBM) Interoperability Is Key To Unlocking Agentic AI’s Future (Forrester) Model Context Protocol (Anthropic) A2A (Google) #findtheflowstate

Season 2

The art and science of marketing - how to reconcile the intangible human side of the job with to cold hard facts of the digital industry, and why it's important to be a part of the conversation

This episode features a wide-ranging conversation between host Stuart P. Turner and Ashton Tuckerman, focusing on Ashton's career journey in marketing, her current pursuit of an MBA, and broader discussions about the marketing industry, particularly in the context of startups and the current economic climate. The startup CMO (now Growth Mode - link below). https://www.linkedin.com/in/ashtontuckerman/ https://www.linkedin.com/newsletters/7059775580778418176/ #findtheflowstate

LinkedIn, Services, Saas and the people who love them - a deep dive into business building, channel analysis and the psychological challenges we face in digital work

In this episode host Stuart P. Turner speaks with guest Alex Boyd, the co-founder of Aware. They discuss the challenges and benefits of using LinkedIn for business, focusing on strategic approaches beyond simply using the platform and addressing common complaints about its evolving nature. #findtheflowstate

Stu speaks to Amanda Behre about the mid-career challenges we face in marketing, her new business Dear Thrive, and how the last few years of turmoil are shaping us both at work and in life

Stu and Amanda Behre discuss the challenges and opportunities faced by mid-career marketers. Amanda, who recently launched a business called Dear Thrive, explains that her platform connects mid-career professionals with coaches and advisors to address various work-related issues, from soft skills like communications and leadership to technical expertise like navigating new technologies. #findtheflowstate

Giving Voice to a Brand to Stand Apart (3/3) - Brooke and Stu wind up their three part discussion on brand in the age of AI - this time talking about how to stand apart by really bringing your brand voice to life

In the third of three conversations on the importance of brand, Brooke and Stu get into the practicalities of bringing your brand to life with intent and meaning. Listen in to hear how the pair have come at this challenge and how to avoid some of the common pitfalls that working across multiple teams and agencies can create in the process. #findtheflowstate

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