Brad Greenham - DipWCF to FWCF

Hosts Jay Tovey and Mark Trussler interview Devon-based farrier Brad Greenham about his background, training, and career. Brad describes starting an apprenticeship at Cockington Forge, finishing his training in Gloucester and Dorset, qualifying in 2004, and building a practice in Devon, including an early 200-horse riding stables account and a high-volume “numbers game” approach he later regretted. He discusses how farriery can crowd out hobbies, rising client demands and social media’s benefits and risks, and the value of working with others. Brad explains taking ATF status, then pursuing AWCF and rapidly completing his FWCF within 12 months, crediting mentors including Sarah Logie, Simon Moore, Andrew Casserly, Jay, and others; study changed his trimming and balance assessment. He describes burnout, a recent stress-related health scare, reducing coffee, and having his partner manage bookings and invoicing, concluding that relieving stress is his top tip.