Episode 62: Your Reputation is CURRENCY: How to Build (and Not Destroy) Your Brand 💸

The Dirty Heifers by Margaret Connor

Episode notes

Your reputation is the only thing people see before they ever buy your product—and in 2026, it's more fragile than ever. In this episode, Margaret, Shauna, and Mini Heifer dive deep into why reputation is the ultimate "currency" for small businesses.

We’re getting real about:

  • The #1 mistake entrepreneurs make when a customer order goes wrong.
  • How to build a bridge of trust with complete strangers online.
  • The "Reprobate" behavior that is quietly killing your brand’s value.
  • Why we refuse to talk politics on our business pages (and why you might want to stop too).
  • The "To Delete or Not to Delete" debate: How to handle trolls and negative reviews without looking desperate.

Plus: Mini Heifer shares a chilling first-hand account of surviving Hurricane Katrina an ... 

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Keywords
business ethicssoap making businessdirty heifers podcastsmall business reputationbrand trustcustomer service tipshandling negative reviewseuntrepreneurshiponline branding strategycontent consistencycancel culture in businessmarketing for makersreputation managementbusiness apologybuilding customer loyalty