Episode notes
Episode 8: Is Your Website Confusing or Converting?Your website is often the first real relationship moment someone has with your business. After a referral, a conversation, or a quick search, it’s where curiosity turns into clarity… or confusion.In this episode of The Marketing Minute, we zoom in on your website’s real job in the Before phase of the customer journey and why so many sites look good but fail to convert.In this episode, you’ll learn:
- Why “my website doesn’t work” is usually a messaging problem, not a design one
- The 3 questions every website must answer clearly
- How expertise-heavy messaging quietly pushes prospects away
- Simple copy and call-to-action shifts that turn your site into a relationship-building and revenue-supporting asset
You’ll also get practical guidance to challenge to test and improve your website’s clarity without a redesign.Want help reviewing your website messaging or clarifying your story? Let’s work together in the Marketing Lab to make your website do what it’s meant to do. Subscribe so you don’t miss the next episode: Content Isn’t the Problem - Consistency Is