In this episode of the Connected Childhood podcast, Rashi Kumra, Co-founder at Ahmi and Tanyella Leta, Co-founder, Chief Product & Research Officer at Maka discuss the complexities of screen time in parenting, emphasizing the importance of content quality and context over mere quantity. They explore how technology can be designed to support childhood development rather than compete for attention, and address the guilt many parents feel regarding screen use. The conversation encourages a shift in mindset from guilt to intention, highlighting the value of thoughtful media consumption.