Coffee & Compete

Coffee & Compete

by The Compete Network by Klue

Business Business News

Season 4

POWER HALF HOUR: How to Recruit and Conduct Win-Loss Interviews w/ Jen Doyle & Aldona Dye

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content TIMESTAMPS: (00:00) Welcome Jen Doyle and Aldona Dye (00:02:32) Challenges in Win-Loss Interviews (00:05:08) Creating a Strong Win-Loss Target List (00:13:22) Conducting the Perfect Win-Loss Interview (00:20:07) Engaging and Personalizing Interviews (00:24:19) Building Trust and Internal Buy-In (00:25:57) Q&A and Closing Remarks CREDITS: Guest: Jen Doyle, Aldona Dye Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

POWER HALF HOUR: How to Build a Deal-Winning Battlecard w/ Josh Gladstone

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events (00:00:00) Welcome Josh Gladstone (00:01:19) Introduction to Battlecards with Josh (00:01:35) Challenges in Creating Battlecards (00:02:35) Zune vs. iPod Battlecards (00:05:03) Essentials of Effective Battlecards (00:10:27) Sourcing Competitive Intelligence (00:14:38) Best Practices for Battlecards (00:19:22) Creating a Culture of Compete CREDITS: Guest: Josh Gladstone Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

POWER HALF HOUR: How to Drive Action With Win-Loss Insights w/ Mara Konrad

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Mara Konrad Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

POWER HALF HOUR: Framing the Market for Your Buyer: Tiering Competitive Threats w/ Clara Smyth & Jon Itkin

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Clara Smyth & Jon Itkin Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

POWER HALF HOUR: 5 Questions You NEED to Ask Your Buyers w/ Eric Holland

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Eric Holland Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

POWER HALF HOUR: How to Use Sales Calls for Competitive Intelligence w/ Hunter Sones

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Hunter Sones Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Welcome to Coffee & Compete!

It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete. Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Subscribe to The Compete Network for 100+ hours of compete content: https://thecompetenetwork.com/ CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Season 3

#100 - Klue vs. ChatGPT | Hunter Sones

Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue’s sales team reacted after he sent them the results. TIMESTAMPS: (00:00:00) Introduction (00:00:45) The experiment: putting ChatGPT vs. Klue (00:02:38) How well did ChatGPT build battlecards? (00:04:12) How do you build a competitive battlecard in ChatGPT? (00:05:20) The insights from a ChatGPT battlecard (00:06:00) The challenges with building battlecards in ChatGPT (00:06:59) The areas Klue performed better than ChatGPT(00:09:36) Competitor reviews in Klue vs. ChatGPT (00:10:33) Building a battlecard in Klue vs. ChatGPT (00:12:59) Why you SHOULDN’T use ChatGPT to build competitive battlecards (00:14:37) Ways you can use ChatGPT to build competitive battlecards (00:17:54) What was the best part of doing this experiment? SHOW NOTES: Follow Hunter on LinkedIn: https://www.linkedin.com/in/huntersones/ Learn how to use the Fact, Impact, Act framework for building battlecards: https://youtu.be/G1qrcNfKJWk Check out the AI in CI report where we interviewed 70+ people in The Compete Network community about how they use AI in Competitive Intelligence: https://thecompetenetwork.com/ai-in-competitive-intelligence-report Host: Adam McQueen Production: Grayson Ottenbreit The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. The Compete Network is powered by Klue.

#99 - Answering ALL Your AI Questions | Brandon Bedford

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions. Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. Host: Brandon Bedford Production: Grayson Ottenbreit The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

#98 - The BIGGEST Trends in AI and Competitive Intelligence | Brandon Bedford & James Raffield

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more. Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. Host: Adam McQueen Production: Grayson Ottenbreit About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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