In this episode of The Collector’s Compass, Alyx sits down with Josh Durham (@thejoshdurham)—content creator, spokesperson, and lifelong collector—for a conversation about storytelling, identity, and what the hobby has always been about beneath the surface.

Josh’s relationship with collecting began like it did for many of us: trading cards in the front yard, negotiating deals, and studying highlights from his childhood—not just the stats, but the moments, the legends, and the sense of connection across generations. Those early experiences shaped how Josh sees the world long before he ever picked up a camera.

Over the past 20+ years, Josh has worked as an on-camera talent representing hundreds of brands. Along the way, he learned how stories move people—how attention works, how influence is built, and how meaning can get lost when cont ...