
Episode notes
You already know you should save more, spend less, and invest. Most people do. The problem therefore is not knowledge, it is psychology. This episode draws on Morgan Housel's The Psychology of Money and the research behind behavioural economics to explain the specific mental patterns that make financial decisions so hard: why losing money hurts twice as much as gaining it feels good, why your definition of enough keeps moving no matter how much you earn, why you keep interrupting the compounding that would actually build wealth, and why the financial strategy you can actually maintain beats the optimal one you cannot. With a specific lens on what all of this looks like in the Nigerian context.
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