In this episode, Adam and Jon sit down with Stuart Lee from Atlas Mapping to explore how location intelligence, spatial data and visual mapping software can help businesses make smarter decisions about growth, marketing, sales and territory planning.

Atlas Mapping provides a software platform called Vision, which allows businesses to visualise their data on maps. By bringing together customer locations, demographics, competitor activity, market penetration and financial values, the platform helps companies understand where they are performing well, where opportunities exist and where smarter decisions can be made.

Stuart shares how Atlas Mapping was founded 15 years ago alongside co founder John Bellamy, after they identified a need for more sophisticated territory analysis within the franchising sector. Having previously worked at a  ...