This episode was supposed to be published on 11th March. Apologies for the delay.

To celebrate Women’s History Month 2026, Charlotte and Jasmin are pulling back the curtain on the "Packaging Process." Why is it that female artists are so often pressured to fit into a pre-approved box to be considered marketable?

In this episode, we look at the high cost of the industry’s branding machine. We revisit the cautionary tale of Britney Spears, exploring how the system turned on her the moment she stepped outside the role of the "innocent and disempowered" girl.

But the tide is turning. We’re celebrating a new wave of artists like GIRLI and Chappell Roan, who are successfully building brands that completely bypass the "male gaze". From GIRLI’s r ...