Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they follow up on the AI debate, moving past the headlines to ask the ultimate question: Where is this actually going?

As more "virtual" talent secures multimillion-dollar deals and dominates the news cycle, the industry is divided. But is the hype real, or is it a carefully manufactured bubble?

In this episode, Charlotte and Jasmin pull apart the business model behind the machine. Charlotte highlights a crucial industry observation: how many AI artists receiving massive media attention appear to be artificially inflated by heavy ad spend rather than genuine, organic fandom.

Together, they weigh up the practical future of these projects:

• The Touring Test: Can an AI ...