Episode notes
This episode is sponsored by Advertising Protocols™ — a free and open directory for the entire advertising ecosystem, built to help people explore the protocols, standards, tools, and infrastructure shaping the future of media and ad tech.
🌐 https://advertisingprotocols.com
'Bot is the old world. Agent is the new world' – Shailley Singh
What happens when AI agents start buying and selling media?
In this episode of The AI Lyceum™, Samraj Matharu sits down with Shailley Singh, EVP Product and COO at IAB Tech Lab. Shailley has helped shape modern digital advertising through senior roles at companies including Yahoo and PayPal, and through contributions to major industry standards such as MRAID for mobile.
Now he is focused on the next shift: agentic advertising.
We discuss agentic real-time bidding, publisher value, standards, transparency, human oversight, AI-generated content, and why the future of advertising may depend on humans moving from operators to architects.
HIGHLIGHTS
0:00 ➤ Intro / Guest Welcome
1:42 ➤ Why agentic AI is the next big shift in advertising
7:25 ➤ Agentic real-time bidding explained
12:40 ➤ From campaign KPIs to business outcomes
16:29 ➤ Standards, protocols and avoiding fragmentation
22:20 ➤ Human in the loop: from operator to architect
28:11 ➤ AI slop, provenance and content quality
35:28 ➤ The future of AI in marketing and advertising
44:34 ➤ Is AI a bubble?
52:05 ➤ Final thoughts: speed vs precision
WE ANSWERED
➤ What is agentic advertising?
➤ How could AI agents change media buying and real-time bidding?
➤ Why do standards and protocols matter in an AI era?
➤ How should humans stay in the loop when AI systems make decisions?
➤ What will make companies stand out when AI becomes embedded everywhere?
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🔗 Shailley Singh: https://www.linkedin.com/in/shailleysingh/
🔗 IAB Tech Lab: https://iabtechlab.com
Samraj Matharu — Certified AI Ethicist (Oxford) | Visiting Lecturer (Durham)
The AI Lyceum™ is a 2K+ global community with members across OpenAI, DeepMind, Oxford, Google, Anthropic, and more.
#AI #Advertising #AdTech #AgenticAI #MediaBuying #IABTechLab #TheAILyceum