we go from knowing nothing to knowing something about the irresistible loot box, the psychology of gambling, and the audio-visual "seeing sounds" phenomenon that is synesthesia. if you are interested in the research discussed in this episode, mackenzie's entire thesis can be found online at https://stars.library.ucf.edu/honorstheses/676. small correction, mackenzie misspoke at around the 5 minute mark when she cites a specific dollar amount that Blizzard has made from loot boxes. the number she cites is from an outdated study which was found to be inaccurate, the correct number being closer to the $1 billion range. special thanks go to mackenzie bland, marah oropeza, darien wygant, and ripley efcie tayloe. you can get in  ...