How to run a DTC agency in 2026 and what’s left for a media buyer in the age of AI / Shahbaz Khokhar

Watch our full video episode: https://youtu.be/OIjYRS5CCbk?si=QUffOf0eCmcMidTY

Olha Dovhopola spent 8 years in marketing: from marketing manager at Kyiv Zoo to head of marketing at a UK e-commerce brand. Then she retrained as a Gestalt therapist and corporate psychologist. A lot of her clients are marketers (and that’s not a coincidence). In this episode, we get into why marketing burns people out faster than most industries, what recovery actually looks like at each stage, and what the data says that most marketers are too burned out to notice.

Connect with Shahbaz: https://www.linkedin.com/in/shahbaz-khokhar/

Connect with Scott: https://www.linkedin.com/in/scottcolenutt/