#9 - When to Niche Down vs Expan...
#9 - When to Niche Down vs Expand (And Why Most Firms Get It Wrong)
Tapped In by Benson Varghese
S1 · E9
Feb 23, 2026
38:36
Episode notes

In Episode 9 of Tapped In, Anna Summersett and Benson Varghese break down one of the most common growth decisions for law firm owners: should you niche down—or expand?

They unpack the myths that keep firms stuck (like “niching down means turning away too many cases”), explain how firms can grow while still getting more specialized, and share the real reasons most expansions fail: hiring the wrong people, chasing trends, and expanding before the firm has the systems, runway, or clarity to support it.

You’ll also hear the practical framework they use to decide whether a new practice area, new market, or new growth initiative is actually smart: Alignment, Capacity, Clarity, and Demand—plus the overlooked “fifth filter” that tends to drive everything: the right person.

If you’re in a focus season or a growth season, this episode wil ... 

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