Systems Of Wealth

Systems Of Wealth

by Noah Kronfly

Entrepreneurship Investing

Ep. 10 | Systems Of Wealth w/ Brian Veeder

In the tenth episode of the Systems Of Wealth Podcast I am joined by my friend, Brian Veeder. Brian is the Operations Coordinator at Kahuna Business Group, Inc. In the previous episode of the podcast, I had the opportunity to sit down with his business partner, Frank Lunn, (if you haven't listened to the episode with Frank yet I highly recommend) and together they form an incredible duo. This was a really fun conversation because Brian and I both are ops guys at our core. We enjoy being part of the day-to-day of executing tasks, mobilizing resources and making sure objectives are being met. For me personally, I have had a hard time finding information or locating people specifically around that type of work. In simple terms, I think it's because the type of person who enjoys operations isn't usually somebody who is going to be super vocal so this was special for me to give the spotlight to somebody I really admire and hopefully this can be valuable to anybody who aligns with us as well. We also go deep into something I have been trying to flesh out in my mind recently. As a baseball player growing up and more specifically being a pitcher, I have been reflecting on the lessons I learned as an athlete. I loved being a pitcher because it allowed me to be in complete control of the momentum of a game. Nothing moved without me. It also meant that I needed to be reliable, consistent and make sure that my coaches and teammates felt like they could trust me in high pressure situations. As a pitcher, you have to want the ball in your hand at all times. Lead by example, not let your emotions get too high or too low and essentially do the basics. Throw strikes, field your position, control the run game, etc...I wasn't going to be somebody who blew you away with my fastball, but over the course of the game I kept things close and gave my offense a chance to always be within striking distance. It's interesting because I think without really realizing it, I've built my business and have found positions on teams very much around those core concepts. As an ops guy, I am very much in control of the flow of projects. Things move through me and I have a very clear view of the "field of play." I want to make sure my clients feel like they can always rely on me in crunch time and that I am going to step up when the game is on the line. I am always looking for a way to empower others on my team to be in the best position possible to focus on their superpowers. That is my sweet spot. To all my builders, I salute you!

Ep. 09 | Systems Of Wealth w/ Frank Lunn

In the ninth episode of the Systems Of Wealth Podcast I am joined by my friend, Frank Lunn. Frank is the CEO & President at Kahuna Business Group, Inc. where they focus on empowering exponential entrepreneurship through the different services they offer. I originally got connected with Frank through Cuyler Marshall (if you haven't listened to the episode with Cuyler yet I highly recommend) and from our first conversation I could immediately feel his passion and love for business. In this episode we discuss Frank's amazing story of scaling his business to a 8 figure annual revenue run rate and the position he found himself in when he was forced to then sell that business. We also talk about a topic that has become more and more cemented in my mind recently which is viewing businesses as an asset and vehicle to build wealth. What I personally find so interesting about that idea is that there is true harmony behind optimizing a business for valuation in the case of an acquisition but also in the process of doing that, you can find yourself playing the game of business at a higher and I'd argue more enjoyable level. This episode is also very special to me because the connection in this relationship is really a direct reflection of publishing these podcast episodes. The old saying is you do business with people you know, like and trust. Frank was referred to me and before we ever had a conversation, he was able to get to know me and my values through the podcast. That shortened the time frame of us building rapport and trust - it's like I created a clone of myself to do some of that heavy lifting. I encourage anybody who is considering producing content to just do it. You have no idea the good that can come out of it. To all my builders, I salute you!

Ep. 08 | Systems Of Wealth w/ Jackie Posada

In the eighth episode of the Systems Of Wealth Podcast I am joined by my friend and Queen of Business Credit, Jackie Posada. Jackie runs JP Consulting which specializes in teaching entrepreneurs how to build a business credit profit in order to be “lendable” and how to access up to $50k - 100k in as little as 30 days. I have had the amazing opportunity to not only work closely with Jackie and benefit from her service but more importantly I have also been fortunate enough to build a friendship with her and really see her grow over the last few years. I knew from my very first conversation with her that she was an absolute expert and it was just a matter of time before people caught on. It really came as no surprise to hear that she has worked with close to 1,000 clients in the last two years alone. In this episode we talk about some of the do’s and don’ts when it comes to managing your credit profile, Jackie’s incredible journey of how she developed as an entrepreneur and her vision for what she is currently working on. A truly amazing story from an even more incredible woman. To all my builders, I salute you!

Ep. 07 | Systems Of Wealth w/ Cuyler Marshall

In the seventh episode of the Systems Of Wealth Podcast I am joined by my friend, Cuyler Marshall. Last year when my relationship with my business partner came to an abrupt end, the very first phone call I made was to Cuyler. He was there to catch me while I was falling fast - something I will be forever grateful for. The advice he offered and the books he recommended for me to read no doubt saved me from a total catastrophic meltdown. Cuyler works in a very unique position for the family business. And this isn't just any family business. His dad, Perry Marshall, is in the HOF of internet marketers and business consultants. When I say he "wrote the book" on Google Ads, I mean that literally. Not only that, but the entrepreneurs that are attracted to "Planet Perry" are some of the most interesting people you will ever have the chance to meet. I feel very lucky to have had the opportunity to build my foundation as an entrepreneur through this community, all thanks to Scott Schang (if you haven't listened to the episode I did with Scott I highly recommend it). At this point in time, the majority of my current portfolio of clients came from relationships I developed at Perry Marshall events - pretty surreal for me. In this episode we discuss Cuyler's journey of building his sales skills, the insights he has learned from observing so many different entrepreneurs and a whole lot more. To all my builders, I salute you! P.S. the books he recommended for me to read were "How to Get Rich" by Felix Dennis and "Winning Through Intimidation" by Robert Ringer

Ep. 06 | Systems Of Wealth w/ Clint Hosman

In the sixth episode of the Systems Of Wealth Podcast I am joined by my friend, Clint Hosman. Clint is the Owner/Builder of Longship Systems where him and his team help entrepreneurs define, design and execute their ideal client journey. Anybody that has been following Systems Of Wealth knows I align 100% with the builders in this world - they are my type of people. I have had the joy of working behind the scenes with Clint building campaigns and systems on a handful of projects. I am extremely grateful and feel very lucky to have had the opportunity to see a master like him at work. I knew this was going to be an amazing talk not only because both of us are system type thinkers but also because of the energy Clint consistently brings. In this episode we discuss Clint's journey in entrepreneurship, the realities of starting a business while also building a family and how to put all of these pieces together to form a fulfilling life. I am so appreciative of how raw and honest he was. If you want the real down and dirty truth behind entrepreneurship, I promise this conversation will not disappoint. To all my builders, I salute you!

Ep. 05 | Systems Of Wealth w/ Media Moussavy

In the fifth episode of the Systems Of Wealth Podcast I am joined by my friend, Media Moussavy. I have had the pleasure of working with Media over the past few years building funnels and running paid ads. I can still remember from our very first conversation together, I knew he had that thing you can just feel from a select few...it is hard to explain but very simply I would call it magic. To me, Media has one of the best branding and social media presence in the real estate game. He is someone I continuously look to for inspiration on how to position yourself the right way....and of course it helps that he can back it up with incredible talent, drive and love for his profession. It's really no surprise that he was ranked in the top 1.5% of real estate agents in the nation. In this episode we explore the path he has taken in real estate and some of the difficult decisions he has had to make in order to progress in his career. Personally I have found that going from "good" to "great" is one of the hardest gaps to navigate and I couldn't be more grateful to learn from his experience. To all my builders, I salute you!

Ep. 04 | Systems Of Wealth w/ Rob Koebke

In the fourth episode of the Systems Of Wealth Podcast I am joined by my friend and fellow bookworm, Rob Koebke. I met Rob last year at a Perry Marshall Roundtable event. It was one of those times where you meet somebody and you feel like you have been friends with that person for your whole life. He completely expanded my own idea of entrepreneurship and what it could mean for me. It's such an amazing feeling and honestly quite humbling to be around somebody who is thinking so big and doing things at a high level like Rob. Together in this episode we detail Rob's early years of getting started in business, how he approaches productivity as well as some decision frameworks when it comes to making investment decisions for different risk tolerances. To all my builders, I salute you!

Ep. 03 | Systems Of Wealth w/ Scott Schang

In the third episode of the Systems Of Wealth Podcast I am joined by my longtime friend and mentor, Scott Schang. I first met Scott about 6 years ago. I was a wide eyed 19-year old entrepreneur looking to make my place in this world. I approached a non-profit here in Huntington Beach and offered to run their Facebook Ads for free just to get some experience. Scott happened to be serving on the board on the non-profit and said he could also use a little bit of help with his mortgage business and the rest as they say is history. Scott is somebody who took a chance on me long before I had any idea what I was doing and since then has stuck with me through it all. The network I’ve built, clients I work with and the experiences I have had professionally the last few years I owe a lot to him and his generosity. I will be forever grateful for his guidance and friendship. Together in this episode we discuss all things entrepreneurship, the true nature of pursuing your passion in life and our love for float therapy. To all my builders, I salute you!

Ep. 02 | Systems Of Wealth w/ Clay Raterman

In the second episode of the Systems Of Wealth podcast I am joined by my friend and fellow Division 1 Walk-On, Clay Raterman. I met Clay last year while I was living in Austin and from the moment I met him, I knew he was built different. He is another person that I truly believe is just doing things the right way. I have been lucky enough to be involved in a few projects with him and also have a front seat view into his development of Piggy Banker. Together in this episode we go deep into Clay's journey of making the football team at The Ohio State University, his experience of building a 7 figure company and the sequence to follow for creating wealth. To all my builders out there, I salute you!

Ep. 01 | Systems Of Wealth w/ Jasdeep Singh

In the first episode of the Systems Of Wealth podcast I am joined by my friend, Jasdeep Singh. Jasdeep and I met in 2021 at a mastermind event in Vegas. At the time, he was struggling with finding traction in his agency he was running at the time and also searching for direction with his own personal development. I am not entirely sure what it was about me (who are we kidding - I am pretty great), but he seemed to really vibe with my approach to business and my perspective on life. After the mastermind, he asked me if I would mentor him which was an absolute first for me. I have hired countless coaches and invested close to six figures in courses, masterminds etc. throughout the years but I had never been in a position to be the one doing the coaching. Together in this episode we go deep into my background and story, our journey of working together and ultimately how Systems Of Wealth came to be. To all my builders, I salute you!

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