Chicken and acceptance in Burkina Faso: BOP Marketing

Sustainability and Impact Global Series by Filipe Alfaiate @ Nova Business and Economics School

Episode notes

In this episode, we go Burkina Faso and deep dive into how can acceptance be developed for new products at the Bottom of the Pyramid even in situation where consumers are emotionally attached to other products. Check out how grilled chicken in Burkina Faso can teach us about the impact that business can have and how it is different from what NGOs, donors and Governments can offer.

This insightful journey was researched and put together by Henry George Mitchell, Charlotte Both, Hannah Hoehnke and Alexa Sievers with the support from Nova SBE Professor Filipe Alfaiate and the Teaching assistant Daniela M Afonso.