Suite 5: Brand on Brand Collaboration

Doritos x Taco Bell, Nike x Skims, Barbie x Airbnb....are just some of the most iconic brand on brand collabs that still leave us speechless. But why do they work? What do brands get from going through this creative process? What happens when a collab fails? We're giving you the tools to help you pick a brand to collab with no matter the size of your business!