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Rhonda Travers from Travers Training on Attracting Talent

Startup Talent Attraction Strategies

Mary and Rhonda discussed attracting talent for startups, focusing on the employee lifecycle from hiring to retirement. Rhonda emphasized the importance of a clear digital presence, particularly on LinkedIn, to attract Gen Z candidates who expect instant gratification. She advised startups to clearly communicate their purpose, mission, and values across all platforms. Mary noted that for many startups, the first hire might be a virtual assistant or someone to create the website, and Rhonda agreed that a professional LinkedIn profile should be a priority before building a website.

Optimizing Virtual Assistant Hirin ...