20. Selling the Conceptual in Streetwear

Street Cred - the podcast for streetwear fashion brands by Elijah Delporte
Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical. If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buyin  ...  See more
Feb 26 2023
street credstreetwearfashionmarketingelijah delportewink filmssocial mediacontent strategyvideo marketingvirgil abloh