Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.

Summary:

• People buy things from those they know, like, and trust

• Your customers know, like, and trust their friends more than anyone

• A strong brand personality is the foundation

  • embrace your flaws

  • have opinions

  • engage with your audience

• Provide vale

  • what are my customer's pain points?

• appeal to their emotions

  • what is my audience interested in?

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