Yesterday was the rah-rah version; this is the practical side of what will always work in podcasting. Have a mission statement: I help these people with this problem by this solution, and every episode moves toward it. When I've forgotten my mission, that's when I've seen downloads dip. Sound decent, but you don't need to sound like you're in a recording booth, because people are going to want authentic as more and more feels inauthentic. And use your show not to get big and chase ad money, but to help people who have a problem. That can make a successful show, even if it isn't the biggest one.

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